Experimental Fine Arts Festival
Duration
6 Weeks
(April-June 2021)
This project is an event design for a fictional art festival that will be hosted in North Cyprus. All designs were made by me from concept to delivery, during my second design major course.
Role
Graphics designer (Solo)
Background
With the rise of artists in the TRNC, there's a need for a platform to help students develop and, display their creativity and also network with peers outside the classroom.
What Is Experimental Fine Arts Festival
EFAF (in short) is an art festival for students and recent graduates that will be hosted in North Cyprus every summer.
The competition is divided into three categories:
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Visual Arts
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Drawing and Painting
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Graphic Design
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Photography
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Printmaking
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Architecture
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Plastic Arts and Sculpturing
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Computer Arts
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Calligraphy
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Performing Arts
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Dance
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Theatre
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Film
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Music
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Literature
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Poetry
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Prose
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Novel
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Short Story
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Drama
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Keywords
Mood board
Following the keywords the mood board serves as a way to visualize and create a summary for the EFAF brand identity.
Imagery
Typography
Color Palette
Blue
Yellow
Red
Dark Blue
Logo
With the mood board i started sketching a different logos, here are some of them.
While both logos fit the brand, I picked the first version because it will be easier for a brand to maintain the same style with their brand and their products
Visual Identity
This visual identity to shows how EFA presents itself to the public.
Pictograms
There were a total of 15 different pictograms divided into Visual arts, Performing arts and, Literature. Each section has a separate color derived from the logo
Badge/Id
There are three different badges for Coordinator, Assistant and, Participant. Each will represent the three sections of the event.
Poster
Here are the posters that will be usd to announce the event
Welcome package
A welcome package design was created that will be shared with participants and the general public during the event.
Mock-Up
Here are some mock up of all the designs above.
Projects
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Welcome Package